Our Vision

To be a world class producer and supplier of high-quality seeds, honey, and nutritional products, and to set new standards for innovation and trustworthy business practices.

Our Story

Through innovation and a dedication to producing complementary products, we have become a global leader in high value seed production, a leading producer and exporter of high-quality food ingredients, honeys and nutritional oils and a fundamental force in research and development. Lease farming, plant breeding, asset protection, crop pollination, agricultural contracting and transport; although far reaching, everything we do stems back to maximising the quality of our products. While we are at the heart of the global supply chain for products such as Marrowfat peas, Carrot seed, Flaxseed oil and Manuka honey, our commitment goes beyond products. We believe in investing in quality, which is why we’ve selected the best people, partners, and locations. New Zealand is truly an ideal production location, with its pristine air quality, consistent water supply for irrigation, and exceptional soil types. Our people go above and beyond to ensure we are trusted partners to farmers, suppliers and international buyers, supporting them with products and services that strengthen their business in the long run. From consultation to formulation, conception to fulfilment, our emphasis on quality and attention to detail at every stage of the supply chain is second to none. With world leading quality and excellence as our benchmark, we are an interwoven group of people, products, skills and services operating on a global scale from our home turf in Canterbury, New Zealand and Tasmania, Australia.

Our Companies

Our vertically integrated supply chain means we can control quality at every stage of production.

Our Retail Ready Brands

Midlands takes our high-quality products and put them into our exceptional brands.

Research & Development

Research is a key component of Midlands business. From the company’s beginning, one of its main priorities has been a focus on research to help secure the futures of both the company and their supply partners.

From the company's beginning, one of its main priorities has been a focus on research to help secure the futures of both the company and their farmer clientele. As a result the company now has extensive research and development programmes to support and encourage the development of the New Zealand and Australian Arable sectors. This includes research relating to the companies existing range of products, as well as an extensive product development programme targeting high quality niche opportunities for the wider business. As well as a comprehensive in-house R&D programme, Midlands is also working with a number of external research providers including Universities and Government Research Institutes. Midlands participates in research in many areas across New Zealand. Of particular importance is here is Mid Canterbury where we have a dedicated Research Farm, as well as Central Otago, Marlborough, Wairarapa and the Hawkes Bay.

By partnering with our suppliers and customers we build long term relationships which are mutually beneficial. We drive innovation and technology to remain at the forefront of the primary industry sector. We nurture and respect our team, by cultivating an environment of empowerment and trust designed to maximize potential.

Sponsorship

Giving back to our local community, supporting people and working in our backyard

Learn more